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UPDATED 31st March 2026

Amazon keeps changing its listing requirements. Currently, the ‘Brand’ field is VERY sensitive for Amazon.co.uk and Amazon.com and possibly Amazon.com.au

Because Amazon keeps changing its listing requirements, we cannot guarantee that our barcodes will be accepted by Amazon.

Historically there are thousands of products listed on Amazon using our numbers – see Products on Amazon page.

To sell your products on Amazon you need a barcode number. A barcode numbers is a unique identifier for your product. We have many happy customers using our barcode numbers to sell their products internationally on many Amazon stores including Amazon.com, Amazon.co.uk, Amazon.de etc (for some examples, see our Products on Amazon page here)

Our barcodes can be used both in online retail stores (such as Shopify, eBay, CD Baby etc), and in physical retail stores, both in Hong Kong and worldwide.

GTIN (barcode) Exemption

Amazon are increasingly pushing their suppliers to join the Amazon Brand Registry. This requires you to have an active registered trademark and the ability for you to prove your rights to use that  – see https://brandservices.amazon.com.au.

It is also possible to apply to Amazon for GTIN (barcode) exemption – see https://sellercentral.amazon.com/gtinx/  Exemption is provided for brand and category. You do not have to apply for exemption for each product.

Eligibility guidelines

You can apply for a GTIN exemption if you’re selling:

  • Private-label or handmade products
  • Products you manufacture, brand, or publish without barcodes
  • Parts without a product ID: GTIN/EAN/UPC/ISBN GTIN (for example, automotive parts, mobile accessories)
  • Bundled products (for example, belt and wallet pack)
  • Generic, unbranded products (see Amazon generic product policy)

You cannot apply for GTIN exemption if your product:

  • Has an existing GS1-approved barcode
  • Has an existing GTIN/EAN/UPC/ISBN
  • Is from a brand requiring mandatory UPC (resulting in “Your account does not qualify”)
  • If your product is a book and you try to list the publisher (brand or manufacturer) as “generic”
  • If your product is available in the Amazon catalog

For the latest demonstration of listing on Amazon, please see https://youtu.be/e36o35CLUHY  – it shows how crucial the ‘Brand’ field is when listing.

See our useful videos on listing on Amazon

See a list of many products listed on Amazon using our numbers

 

Barcodes FAQs:

How many barcodes do I need? It is best practice to get a different barcode for each product or product variation. This is because stores use barcodes for two primary purposes. Firstly, barcodes identify the price of the product when scanned at the checkout. Secondly, barcodes track stock and reorder levels.

This means that if the retailers only use barcodes for option 1, you can get away with having the same barcode for 2 product variations (i.e. different colours of the same product), however if the retailer uses barcodes for option 2 as well, then a different barcode will be required for each product variation.

In general retailers prefer to stock products that will be easy to manage. Some retailers will not stock products if they have to manually count stock before reordering. Therefore, we recommend you have a different barcode for each variation (SKU).

Will Your Barcodes Work Worldwide? Yes, they will. We supply barcodes internationally. Amazon will require GS1 direct barcodes.

Do Your Barcodes Work in Every Shop? Most stores accept our barcodes, however there are a few exceptions. For further details, please see Barcode Acceptance.

What Type of Barcode Do I need? If you’re not sure which kind of barcode you need for your product, our quick rule of thumb is as follows:
Selling in the USA = UPC-A
Selling internationally = EAN-13

Don’t see what you’re looking for? Take a look at our answers to common questions.

“Great service, exactly as advertised. Was very impressed by the fast turnaround. Highly recommended if you need barcodes and don’t want to pay through the nose.” Chris L

“Thank you so much for this! Your help (and knowledge) is very much appreciated!!” Joanne